Group 5

Shirt list of fonts and colour

I wanted to have a four panel digipak with a black and orange theme. I think that this theme suits my artist because he sings about very deep and dark things. The inside cover ws going to be spread across two pages because i think that it is a very emotive picture.

Do's and Don'ts of design work

Do's

Use clear fonts
Use clear photos that are in focus
Use appropriate industry logos and conventions, properly positioned such as Barcode, Date, Copyright, Titles and Artist name
Follow the conventions of the 3 colour rule and use colour that is appropriate for: Images, colour and background

Don't s

Stretch images as this will make them out of focus
Use unnecessary effects. Any effects used MUST suit the genre
Place text across the artist's face
Feel you need a separate photo on every panel-be creative
Use font simply because 'you like it'

This is the promotional picture for rapper Drake's album Thank Me Later. With the date of release and parental release sign attached to it, the poster is very clear information-wise. Due to his huge following by rap fans before a first album was released, the picture is not weighed down with needless words and has just the vital information. The image of Drake imposed on the red and whit bankground resembles the cover of an old book especially with the vintage style of the picture.

This is the advert for Leona Lewis' album 'Echo'. The title of the album is missing on this picture but it contains the information that the album is out for release and signposts the buyer where to purchase it.

It features a picture of Leona Lewis in quite a different image looking more made up but has an elegance to the design with neutral grey and silver tones. This builds on the reputation Leona has of elegance.

This is the album advert for Duffy's album 'Rockferry'. It is the same as the cover of the album making the record recognisable to potential buyers. The date of release plus the two singles which have already been successful are included on the advert to remind the viewer of the tracks. This enables a listener who enjoyed the music to put a face to the songs if they did not know the name of the artist beforehand.

Analysis of three Digipaks

This is the digipack for Rihanna's fifth album 'Loud'. For her new style, she borrows heavily from the album's title with her bright red hair extensions seen on the left. This theme of red is continued throughout the digipak and the colour of the CD is a reminder of the pink hues found in the video for one of the singles from the album, signalling her transition of a darker themed previous album towards a softer and more upbeat image. The apparent femininity of the digipak (demonstrated by the inclusion of a strategically placed flower and the pink theme) seems to suggest the target audience of the album as females. This is seen in some of the songs from the album which appeal to women.

This album cover by Nicki Minaj is for her debut 'Pink Friday' and has all the characteristics of Minaj's eccentric look. Her self styled 'black barbie' image is shown on the cover with a scary looking barbie doll version of Nicki Minaj staring back. The pink colour features heavily in the artwork which is to be expected from the title, with the word 'pink' and the dress and shoes of the Minaj barbie doll all coloured pink, set on a candy pink background. This all works to make the title given to the album relevant.
The capital letters of the title make it stand out and again, emphasis on the word pink is given, not only by the font colour but the decision to make that word not in capital letters. This makes the word stand out and deviant from the rest of the title's graphology, an interesting technique, as capital letters are usually employed to make a word stand out, not the reverse.