Going into the production of my music video, advert and digipak i required several different media technologies. I uesed final cut pro, photoshop, quark express and a JVC video camera.
In order to edit the footage that we shot, we needed to use a Mac computer with the correct software packages. The packages include Final Cut Pro. It needed Final Cut Pro in order for me to edit the video together, cutting clips, putting clips together, adding special effects etc. had to produced a pitch in front of our teachers, as well as a storyboard and animatic for our teachers to and our class to watch.
In order for our music video's lip syncing to be in time, we needed the artist to be able to hear the song while he is lip syncing. The way he was able to hear the song was with a mini portable speaker that plugged into a SanDisk MP3 that had the song stored on it, this process was rather laborious and on hindsight there could have been an easier way. In order for me to have created a digipack and advertisement, I obviously firstly needed a digital still camera. The camera must have been high quality so the two products look professional standards, and be able to store images to a SD memory card.
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