Andrew John Goodwin was Director of Music and Organist at Bangor Cathedral for 37 years. Andrew Goodwin has identified a number of key features in pop music videos, which still are used in todays pop music videos.
- A relationship between the lyrics and the visuals, and a relationship between the music and the visuals with the visuals illustrating, amplifying or contradicting the lyrics.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
Andrew said that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require, which is obviously important in todays media entertainment . Voyeurism is used to increase the video’s attractiveness, particularly to males.
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