Sunday, 10 October 2010

Digital Technology In The Production of Products

To create my music video, advertisement and digipack I will need equipment and packages to do so to the full of my ability. Without equipment and packages, it would be near impossible to show off my creative abilities, but with the right equipment and packages I can do more than show off.

Firstly, in order to create a music video I will obviously need a video camera that is able to film in good quality and have easily transferable video from the camera to a Mac. A fully charged battery for the camera is needed also, in order for the camera to work. My college media department provides JVC GY-HM100E cameras. These cameras are professional standard and can shoot in 1080p, but most importantly they record directly onto SD memory card, and have 2 slots so encase you run out of memory on the first, you can save to another card. Saving to SD memory cards provides us with ease to transfer files between the memory card and Mac, we can put the SD card directly into a USB adaptor and then copy them onto our external HDD/Video drive (hard disk drive), this is so we can have our files stored in one place and can empty the memory cards for any other filming that is needed. A tri-pod may also be needed for the camera, but most the camera work will be handheld. So the following equipment is needed in order to create the music video: A camera, a camera battery, 2x SD memory cards, a tripod, a external HDD/video drive and a SD to USB adaptor.



In order to edit the footage that we shoot, we will need a Mac computer with the correct packages. The packages must include Final Cut Pro. It needs Final Cut Pro in order for me to edit the video together, cutting clips, putting clips together, adding special effects etc. Livetype is also needed in order for me to add any text that is needed on the video. My college media department provides us with Mac's with double screens that have these programs installed.



In order to create a digipack and advertisement, I am obviously firstly going to need a digital still camera. The camera must be high quality and be able to store images to a SD memory card. We are provided with Panasonic Lumix FS12 digitail still cameras. These cameras are 12 megapixels and store image files onto an SD memory card. When it comes to packages, photoshop will be needed in order to edit image files. The program Quark will also be needed to load edited images and add text to the covers. Obviously with having an SD card, you need to be able to transfer the image files using a SD to USB converter.






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