Andrew Goodwin is a music director and he believed that all pop videos had a different structure rather than a traditional narrative analysis. Andrew Goodwin said that pop videos approach a different angle to novels and films and the reason for the different narrative structure was as followed:
•Pop videos are built around songs, and often do not pose traditional narrative structure
•In Pop videos the singer is the narrator and the character
•The singer often looks directly at the camera and this is a way of trying to involve the viwer with the performance.
He said that pop videos relied on repition and the video plays the same images over and and over again to be in synch with various verses or the chorus. Intertextuality means that we can becom familiar with the genre of music so that when we hear songs on the radio without the video or when we see just the video on T.V. we can immidiatelt familiarise ourselves with them. Andrew Goodwin said that there are three types of relations between songs:
1. Illustration- This is where the video tells the story of the song.
2. Amplification- this is where the video introduces new meanings that contradict the lyrics.
3. Disjuncture- This is where the is few or no connection with the lyrics and the video.
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